Empowering Athletes. Connecting Fans. Creating Better Futures.

Empowering Student-Athletes to 

“Be The Best”

in new era of NIL.

Get Involved.

Hard Shell Collective provides fans and supporters with access to their favorite Maryland Men’s Lacrosse student-athletes through contributions and subscriptions. Each membership level will include various exclusive benefits which allows the student-athletes to receive legal compensation for their Name, Image, and Likeness.

What’s NIL?

About Hard Shell Collective.

A Strategic NIL Approach.

Months of strategy, planning, and consulting led to Hard Shell Collective. With HSC, we are able to support athletes, give marketing opportunities to brands and engage with fans like never before. Hard Shell Collective lets student-athletes build a personal brand built on their values with the support of the Maryland Lacrosse legacy.

Hard Shell Collective was organized by a passionate group of Maryland alumni, boosters, and former athletes. We are dedicated to helping college athletes thrive, and are passionate about supporting Maryland Men's Lacrosse and the communities of Terp Nation.

Hard Shell Collective is governed by a board of generous Maryland alumni volunteers, who are focused on our mission and are committed to making the organization successful.

For Hard Shells. By Hard Shells.

College athletes have never been allowed to profit off of their name, image, or likeness. But recent court rulings and modifications of state law have changed the game. Athletes can now partner with businesses and organizations to make money from their NIL.

Partner With The Collective.

We welcome partnerships with individuals and businesses who share our passion to support the University of Maryland Lacrosse, the athletes, and the community.

Promotional Deals | Social Media Endorsements | Special Events | Fan Experiences | Autographs | Digital Content | Official Player Merchandise

 FAQs

  • NIL stands for Name, Image, and Likeness. With the NCAA’s adoption of the NIL policy on July 1st 2021, collegiate athletes now have the ability to be compensated for their name, image and likeness through activities such as:

    • Traditional brand endorsements and social media

    • Appearances, autographs, and camps

    • In-kind deals

    • Unique deals like equity and NFTs

    This policy also provides athletes the opportunity to hire a marketing agent, representative, or other professional service provider to assist them. This is where we come

    NIL Is Not:

    • Agreements provided without quid pro quo (payments for work not performed)

    • Pay-for-play (compensation contingent on athletics participation or performance)

    • Recruiting inducement (compensation contingent on enrollment or continued enrollment at an institution

  • While HSC works exclusively for the benefit of Terps Men's Lacrosse athletes and fans, it is not affiliated with the University of Maryland or the Men's Lacrosse team. It is a third party created to work with the student athletes.

  • Yes. We are designed to help with facilitating these types opportunities for businesses, brands and fans to make sure every mutual benefits and remain in compliance with the NIL rules. Click here to contact us to learn more.

Helping University of Maryland Men’s Lacrosse Student-Athletes grow their brand and maximize name, image & likeness opportunities.

CONTACT US